Some Movie Theaters Won’t Close for Days to Show ‘Avengers: Endgame’ Around the Clock

AMC announced today that it had sold more advance tickets for “Avengers: Endgame” than any other movie in history, and the theater chain has a plan to meet all that demand: keeping some locations open 24 hours a day. 17 locations won’t close once from Thursday night until Sunday, 29 will be open around the clock on Thursday and Friday, and 18 more will keep their doors open through either Thursday through Saturday or Friday Through Sunday.

Such a move is incredibly rare, though it has happened at least once before: in 1965, when the James Bond film “Thunderball” arrived in theaters. That film, adjusted for inflation, was a bigger hit than “The Dark Knight” 43 years later.

“With a desire to satisfy as many Marvel fans as possible on Thursday and through the weekend, AMC’s programming team is reviewing ticket sales theater by theater and adding showtimes later and later,” Elizabeth Frank, AMC
See full article at Indiewire »

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