Lionsgate Hires Former Warner Bros. Exec Lynn Whitney

  • Variety
Lionsgate announced Wednesday that Lynn Whitney will become head of worldwide paid media, partnerships, promotions and consumer products. Whitney was formerly the executive VP of worldwide media at Warner Bros.

In her new role, Whitney will build out media campaigns for movies like Seth Rogen and Charlize Theron’s romantic comedy “Long Shot.”

“I am tremendously excited and honored to be a part of the new marketing team Lionsgate is assembling,” Whitney said in a statement. “I love the creative, entrepreneurial and innovative spirit of Lionsgate and more than anything, I love the group [president of worldwide marketing Damon Wolf] is putting in place, bringing so many unique voices to the table. There is an electricity and camaraderie here that I have not felt since the days when I was a member of the start-up team that launched Fox Broadcasting. This feels like something different and very unique.”

Wolf said, “Let’s face it,
See full article at Variety »

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