If only doctors, lawyers, cops and crime bosses spring to mind when you think about daytime dramas, you haven’t been tuning in lately. From 20-somethings mesmerized by a charismatic cult leader, to a wannabe influencer using social media to sabotage her boyfriend’s marriage-of-convenience, to an undocumented immigrant, the offspring of some of the most popular character of the ’80s and ’90s are breathing new life into an aging genre and attracting new viewers along the way.
“If you look at our demographics, we’ve actually grown in the 18-25,” says Heather Tom
, actress on “The Bold and the Beautiful
” and five-time Emmy winner who landed her first daytime gig at age 15. “There’s a lot that daytime can speak to a younger generation with.”
That is, after all, why the Daytime Emmys include categories honoring “younger” actors and actresses, in addition to the more traditional lead and supporting categories.