The first time NBCU did a combined upfront presentation a couple of years ago, it ran for 2 1/2 hours, testing the patience of ad buyers, executives and agents. This year, the promise was for a tight, hourlong affair. The event lasted 105 minutes and featured appearances by Seth Meyers, Tina Fey, Amy Poehler, Rami Malek, Ted Danson and the cast of Saturday Night Live.
Here’s how it went down:
10:30 Am Et: So far so good, the presentation is starting on time. Opening the event are NBC late-night host Jimmy Fallon and John Cena with a five-minute video lampooning the famous 1984 Apple commercial. The skit saw Fallon running through a dystopian warehouse with a hammer, but he needs a hand from Cena and a young girl to succeed. He then chooses to