‘The Office,’ Rami Malek, Seth Meyers and More: 5 Things We Learned From NBC’s Upfront

  • Variety
NBCUniversal held its 2019-2020 upfront presentation to advertisers on Monday morning at Radio City Music Hall in New York. In touting its new and returning wares for NBC, USA, Syfy, Bravo, Telemundo, E!, and other networks, here are a few things we noticed:

Advertising is good: NBCUniversal opened its 2019 upfront presentation with a montage of the most iconic TV advertising spots of all time — including Coca-Cola’s “I’d Like to Buy the World a Coke,” Wendy’s restaurants’ “Where’s the Beef,” and several from Pepsi. The clip ended with a parody of Apple’s “1984” spot, featuring Jimmy Fallon and John Cena.

The idea, of course, was to flatter the advertisers and media buyers in the audience. It’s a refrain that is expected to be repeated throughout this upfront week, as media companies point out that they’re open for business — unlike most of the major streaming services and premium cable networks.
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