Propagate Inks Development & Distribution Deal With Blackpills For Ya Content

  • Deadline
Propagate Inks Development & Distribution Deal With Blackpills For Ya Content
Exclusive: Ben Silverman and Howard Owens’ Propagate is joining forces with blackpills (Bonding), the Paris-based production studio specializing in premium, short-form scripted content aimed at millennials, to develop and distribute Ya content. In addition to a distribution partnership, the companies will be co-developing an original slate of premium content to take to market together.

Blackpills, a digital upstart founded in 2017 by co-ceos Patrick Holzman and Daniel Marhely, focuses on content aimed at young audiences for whom smartphones are the first screen with an emphasize on themes such as identity, coming of age, dating and digital addiction.

The partnership announcement follows the recent release of blackpills’ first Netflix original series, Bonding, from Rightor Doyle (Barry). The seven-episode short-form dark-comedy series stars Zoe Levin and Brendan Scannell, and was co-produced by Anonymous Content.

Blackpills’ latest anthology series, Do Not Disturb, produced in association with Pulse Films, premieres at this year’s Cannes Film Festival.
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