VidCon Hires First Content Director, Enters Original Programming Fray With Inaugural Series

VidCon is going beyond its flagship Irl business of conference production to join the original programming fray.

The Viacom-owned video convention, which was launched by YouTube vets John and Hank Green in 2010, wants to touch fans around the clock with a new digital series called VidCon Now. To this end, the company has hired Stacey Kelly as VidCon’s first content director. She will oversee the development of the show -- premiering today across VidCon’s various social media channels -- and report to VidCon Gm Jim Louderback.

VidCon Now, which is being produced under the auspices of Viacom Digital Studios, will seek to celebrate creators by sharing their latest projects and supporting nascent voices. New episodes will premiere on Tuesdays, Thursdays, on Saturdays on YouTube, Igtv, Instagram, Snapchat, and Facebook. Each episode will comprise three recurring segments: top new stories about content creators or trends in the digital space; Icymi,
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