Disney Ad Sales Chief Rita Ferro To Be Feted By Center For Communications In NYC

Rita Ferro, president of ad sales for Disney, will be this fall’s honoree at the Center for Communication’s annual New York luncheon.

The event, which draws an A-list media crowd and lively comments from speakers, has featured notables including Ted Turner, David Nevins of Showtime/CBS, Vice Media co-founder Shane Smith, and former New York Mayor Michael Bloomberg. The guest of honor receives the Frank Stanton Award for Excellence in Communication, named for the late CBS president who founded the Center for Communication, a non-profit organization promoting media education and career advancement.

Ferro since 2018 has led advertising sales for Disney’s entertainment, news, sports and kids linear and digital TV and radio businesses. Her portfolio includes ABC Entertainment, ABC Daytime and ABC News; Disney Channel, Disney Xd, Disney Junior, Radio Disney; Freeform, FX Networks, and National Geographic Networks. All of ESPN also is in her purview, as is
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