Jada Pinkett Smith & Will Smith Launch Multimedia Cross-Platform Venture Westbrook Inc.

  • Deadline
Jada Pinkett Smith & Will Smith Launch Multimedia Cross-Platform Venture Westbrook Inc.
Exclusive: Jada Pinkett Smith and Will Smith are launching a new media venture, Westbrook Inc. It is a cross-platform holding company formed to execute the Smith Family’s global content and commerce business strategy.

Westbrook Inc. will encompass subsidiary companies including the existing Overbrook Entertainment, Red Table Talk Enterprises and the recently formed Westbrook Studios, Westbrook Media, and Good Goods, the latter an elevated merchandise business. Kosaku Yada will lead the new venture as CEO, and he is joined by Tera Hanks, CAA’s former Head of Global Client Strategy. Hanks has been named Westbrook Inc.’s President. Also heading the team are new COO Gila Jones, CFO Kevin McDonald and VP of Business Development Jesse Uram.

The idea behind Westbrook Inc. is to leverage the Smith Family’s experience and success in entertainment and media along with their proven success in new media and technology landscapes, and bring it under one roof.
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