Westbrook Inc. will also comprise the newly formed Westbrook Studios, Westbrook Media and the merchandising business Good Goods.
Kosaku Yada will lead the new venture as CEO. He is joined by CAA’s former head of global client strategy, Tera Hanks, who will serve as Westbrook Inc.’s president. The team is rounded out by COO Gila Jones, CFO Kevin McDonald and VP of Business Development Jesse Uram.
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Westbrook Inc. will create short and mid-form digital content as well as more traditional TV series and films. The company will begin launching content under the new banner starting later this month.