“Cheng Cheng has always championed films with strong female leads,” the firm said in a statement. “We need to focus our resources and efforts on releasing women-directed films until its number is equal to that of men-directed films in our catalog. We make that commitment to ourselves and our audience. ‘Send Me to the Clouds’ is a perfect start.”
The film examines the societal pressures facing women born under China’s One Child Policy through the misadventures of a young journalist who, after a diagnosis of ovarian cancer, goes in search of sex and money before she must face an expensive surgery that will physically numb her.