HBO’s $20 Million ‘Bad Education’ Buy Shows Success Metrics in Streaming Era Are Growing Murkier

  • Indiewire
HBO’s $20 Million ‘Bad Education’ Buy Shows Success Metrics in Streaming Era Are Growing Murkier
The highest-profile acquisition out of the Toronto International Film Festival won’t be shown in theaters despite it’s record-breaking price tag, won’t be eligible for Oscars despite its acclaimed cast, and it’s performance definitely can’t be judged using the old measurements of success.

Bad Education,” the fact-based dark comedy starring Hugh Jackman and Allison Janney, has found a home alongside prestige content like “Game of Thrones” and “Succession” on HBO, which reportedly spent nearly $20 million for worldwide rights of the Cory Finley-helmed film.

The movie will get no theatrical release and HBO’s awards push will include Emmy campaigns, a spokeswoman confirmed.

It’s believed to be among the most — if not the most — expensive festival acquisitions ever. For what essentially is a streaming service to spend such an enormous sum on a film, winning a bidding war against traditional theatrical distributors, HBO’s “Bad Education
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