International content chiefs James Farrell and Georgia Brown opened up about what the Svod service is looking for outside of the U.S. at a Deadline-moderated keynote at Mipcom and how the platform is beginning to work with Fleabag and Killing Eve creator Phoebe Waller-Bridge after striking a mega overall deal.
Farrell, head of international originals at Amazon Studios, said that it wants to find formats that can stand out on the back of The Bachelor. “We took a flyer on that, we’re in the third season… and it’s doing phenomenally well. The reason that’s hit for us is there was nothing else like it [in Japan]. It stands out and it does really well,” he said.
He revealed that it looked at how many