Amazon Eyes More International Non-Scripted Formats & Talks Working With Phoebe Waller-Bridge After Mega-Deal – MIPCOM

  • Deadline
Amazon Eyes More International Non-Scripted Formats & Talks Working With Phoebe Waller-Bridge After Mega-Deal – MIPCOM
Amazon has urged producers to bring it more international non-scripted formats on the back of unveiling The Bachelor in Japan and Hunted in Italy.

International content chiefs James Farrell and Georgia Brown opened up about what the Svod service is looking for outside of the U.S. at a Deadline-moderated keynote at Mipcom and how the platform is beginning to work with Fleabag and Killing Eve creator Phoebe Waller-Bridge after striking a mega overall deal.

Farrell, head of international originals at Amazon Studios, said that it wants to find formats that can stand out on the back of The Bachelor. “We took a flyer on that, we’re in the third season… and it’s doing phenomenally well. The reason that’s hit for us is there was nothing else like it [in Japan]. It stands out and it does really well,” he said.

He revealed that it looked at how many
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