Universal’s Beijing Resort to Partner With Alibaba on Digitization

Amid fierce controversy about the leverage China has over U.S. entertainment firms with significant mainland operations, Universal Beijing Resort and Alibaba announced a strategic partnership Thursday to digitize the forthcoming theme park in China’s capital.

Facial recognition and the use of big data will be the norm at the new resort, which will use an Alibaba operating system for park management and operations, the companies said. For visitors, this means they will be able to use Alibaba’s facial-recognition technology to enter the park, access lockers and express lanes, and pay for merchandise and meals. They can also skip lines and order food via an Alibaba app. Tmall, Alibaba’s e-commerce platform, will work with the park to co-market products.

Comcast chairman and CEO Brian Roberts made the trip to Beijing for Thursday’s announcement, marking the project’s importance for the company.

Roberts said that operating a
See full article at Variety - Film News »

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