Discovery Strikes Pact for Smart TV Data

Discovery has long depended on traditional TV ratings to measure the activity of viewers of networks like Hgtv and TLC. Now it’s hoping to bring another yardstick into the field.

The New York owner of Discovery Channel and Food Network said it has struck a strategic partnership with Inscape, a provider of viewing data of so-called “smart TVs”

that will help it gauge viewer attention from more than 12 million broadband-enabled TV sets in the U.S. Inscape is a subsidiary of Vizio, the TV manufacturer. The pact, Discovery said, “will add to Discovery’s expanding set of advanced measurement products and tools,
See full article at Variety - TV News »

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