Hallmark Channel Pulls Ads Featuring Same-Sex Wedding Due to Pressure, Prompts Calls to #BoycottHallmark

Hallmark Channel is drawing ire following its decision to pull commercials featuring a kiss between two brides — a decision it is now defending amid calls to boycott the network.

The ads in question were part of a larger campaign by wedding-planning website Zola, which featured commercials with both same-sex and heterosexual couples. Hallmark removed the commercials that included a lesbian wedding, but continued to air other ads by Zola that featured a bride and a groom. (TVLine has reached out to Hallmark Channel for comment.)

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