Sony is seeing a $38M opening for Bad Boys for Life, but tracking yesterday raised their projections to $50M-$56M for the weekend ahead of the $40M+ figures we saw midweek. Other MLK previews that Bad Boys for Life beat include Ride Along which made $1.1M off 9Pm previews back in 2014 and Ride Along 2 grossed $1.3M off 7 pm showtimes. Ride Along is the second highest opener over the Mlk holiday with $48.6M, while Ride Along 2 is 5th with $41M.
The Will Smith and Martin Lawrence re-team last night drew 39% African american, 33% Caucasian, 17% Hispanic, 4% Asian, and 7% others. Dominant