#GoldOpen Launches Advisory Council, ‘Golden Rider’ to Promote Multicultural Films

#GoldOpen Launches Advisory Council, ‘Golden Rider’ to Promote Multicultural Films
Diversity-focused nonprofit Gold House is launching an entertainment advisory council made up of industry leaders and a Golden Rider initiative to incentivize diverse representation in film, starting with the Asian diaspora. Both the council and rider are through the organization’s #GoldOpen venture, which supports the opening weekends of multicultural films.

The council — whose members include Albert Cheng, Abhijay Prakash, Kim Yutani (Sundance Film Festival) and Franklin Leonard (The Black List) — will advise on which films will receive #GoldOpen support in the form of theater buyouts for screenings, social media and press campaigns and global distribution opportunities. Movies that have received such support since the venture’s inception in 2017 include “Crazy Rich Asians,” “Parasite” and “Just Mercy.”

In an announcement, the organization stated that #GoldOpen films will need to sign the Golden Rider, an educational agreement that acknowledges the significance of multicultural audiences.

Gold House founder and chairman Bing Chen
See full article at Variety - Film News »

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