Holme will lead Discovery’s streaming content strategy. Here is her super-long official title: Group Senior Vice President, Content and Commercial Strategy, Direct-to-Consumer (Dtc).
That’s going to be a lot to get on a business card.
In the newly created role, Holme is responsible for setting the content strategy for Discovery’s Dtc products in the U.S., including the curation, commissioning and acquisition of content, the press release read. She will also manage commercial strategy, with a specific focus on distribution partners in alignment with Discovery’s ad sales teams.
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“Discovery has excelled at delivering unique and entertaining content to a global fan base of customers,