The TV series follows a self-absorbed, neurotic TV producer played by Ken Finkleman himself. His character named George is involved with a gorgeous model, Claire (Lauren Lee Smith), who is half his age. George also pitch a reality show centred on him and his life.
However, the network executives want Claire to move in George's house, George is forced to escalate the relationship and, consequently, his fears of commitment. When the pitch and his life go sideways, he frets, vents and re-evaluates by soliciting questionable advice from his best friend, Doug (Jason Weinberg).