7-Eleven TV On Track to Become One of America’s Largest Dooh Television Services, Reaching 200 Million Shoppers Monthly at 6,200 7-Eleven Stores By 2nd Quarter 2012
From the Press Release:
New York, NY (April 6, 2011) – Digital Display Networks, Inc., creator and operator of the fast-growing 7-Eleven TV, has signed ABC Regional Sports and Entertainment Sales (ABC Rses) as the exclusive advertising sales representative for the digital out-of-home network (Dooh) expected to reach 200 million shoppers monthly by June 2012. The announcement was made today by David Veckerelli and Darren Mann, co-CEOs of Digital Display Networks, and John Watkins, president of ABC National Television Sales, which includes the ABC Rses rep unit.
The agreement, effective immediately, covers a wide array of advertising opportunities available as 7-Eleven TV expands its current 24/7 operations in 1,100 convenience stores to more than 6,200 locations next year.