7.3/10
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It (1927)

Passed | | Comedy, Romance | 15 February 1927 (USA)
A salesgirl with plenty of "it" (sex appeal) pursues a handsome playboy.

Directors:

Clarence G. Badger (as Clarence Badger), Josef von Sternberg (uncredited)

Writers:

Elinor Glyn (story and adaptation), Hope Loring (screen play) | 2 more credits »
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1 win. See more awards »

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Cast

Complete credited cast:
Clara Bow ... Betty Lou
Antonio Moreno ... Cyrus T. Waltham
William Austin ... 'Monty' Montgomery
Priscilla Bonner ... Molly
Jacqueline Gadsdon ... Adela Van Norman
Julia Swayne Gordon ... Mrs. Van Norman
Elinor Glyn ... Madame Elinor Glyn (as Madame Elinor Glyn)
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Storyline

Shopgirl Betty Lou has designs on Cyrus Waltham, the handsome owner of the department store where she works. Waltham, though, doesn't even know Betty Lou is around. In hopes of attracting Waltham's attention, she accepts a date with his best friend, Monty, under the condition that they dine at the Ritz, where Waltham also has a dinner date that evening. Her plan works and in no time at all she and Waltham are contemplating marriage. The romance cools when a newspaper reporter mistakenly writes a story depicting Betty Lou as an unwed mother. Written by Daniel Bubbeo <dbubbeo@cmp.com>

Plot Summary | Plot Synopsis

Taglines:

CLARA BOW, that irrepressible, irresistible girl!! She has "it". ANTONIO MORENO, that virile, masterful lover! He has "it". "IT- that something which is indefinable. This picture has "it" (Original Herald)

Genres:

Comedy | Romance

Certificate:

Passed | See all certifications »
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Details

Country:

USA

Release Date:

15 February 1927 (USA) See more »

Also Known As:

Das gewisse Etwas See more »

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Box Office

Gross USA:

$411,891
See more on IMDbPro »

Company Credits

Production Co:

Paramount Pictures See more »
Show more on IMDbPro »

Technical Specs

Runtime:

Sound Mix:

Silent

Aspect Ratio:

1.33 : 1
See full technical specs »
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Did You Know?

Trivia

Assuming its copyright has not lapsed already, this film and all others produced in 1927 enter the U.S. public domain in 2023. See more »

Goofs

As Waltham climbs onto the anchor, his shirt sleeve is intact. The scene cuts away to Monty & Adela in the rowboat for a brief moment but in the next scene, Waltham's sleeve is completely torn. See more »

Quotes

Cyrus Waltham Jr.: You idiot! Who's the girl?
Monty Montgomery: She's a ripping sort, really. She's positively top heavy with IT!
See more »

Connections

Featured in At the Movies: Silent Classics (1990) See more »

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User Reviews

 
It may lack invention, but it has Clara Bow, and is really fast and well made
26 August 2012 | by secondtakeSee all my reviews

It (1927)

The last year before the talkies took over, and so this is silent film drama at its most sophisticated. A great film. Yes, it has creaks and flaws from a more modern perspective. The sentiment isn't what were used to. It is almost a given at the start what will happen by the end.

But this is true with romantic comedies in general. "It" is really snappy and bright. The writing is good, the four main characters are really fun and believable, and most of all, Clara Bow as the girl who has "It" is astonishing. Terrific. Lovable. She makes the screen come alive in a way that makes you realize why people in the 1920s were so crazy about the movies. And their stars.

The plot is boilerplate stuff--girl wants boy, but a problem of class difference and a fluke of a roommate gets in the way. So then the movie has to sort out the difficulties and we laugh and wring our hands as it goes. Well done. And by the end you're glad for how it ended. Of course!

Clara Bow had a painfully short career. By this movie she was a star, and after it she was a legend. By 1930 she was one of just two or three of the most successful actress in Hollywood. That she retired in 1933 to do ranching is astonishing. Her choice. Our loss. She really does represent the liberated girl of the 1920s, which she did at the time. She comes alive on screen like few others--Lillian Gish, Louise Brooks. All through the 1920s she made a whole slew of decent silent films, maturing around the time this one was made. When she transitioned to the talkies she found them stiff and never quite adjusted.

If you like silent films even a little, you need to see this. While not a classic comedy with all those unique charms, this is light and funny in its own way. A mainstream, terrific silent.


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