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The Bride Wore Red (1937)

Passed | | Comedy, Drama, Romance | 8 October 1937 (USA)
Count Armalia believes that the luck of birth is all that separates the rich from the poor. To test his theory, he sends Anni, who is a singer in a dive, to a ritzy resort for two weeks. ... See full summary »

Director:

Dorothy Arzner

Writers:

Tess Slesinger (screen play), Bradbury Foote (screen play) | 1 more credit »
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Cast

Complete credited cast:
Joan Crawford ... Anni Pavlovitch
Franchot Tone ... Giulio
Robert Young ... Rudi Pal
Billie Burke ... Contessa di Meina
Reginald Owen ... Admiral Monti
Lynne Carver ... Maddelena Monti
George Zucco ... Count Armalia
Mary Philips ... Maria (as Mary Phillips)
Paul Porcasi ... Nobili
Dickie Moore ... Pietro
Frank Puglia ... Alberto
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Storyline

Count Armalia believes that the luck of birth is all that separates the rich from the poor. To test his theory, he sends Anni, who is a singer in a dive, to a ritzy resort for two weeks. With fancy new clothes and ersatz status, Anni decides that she likes the rich life. But with time running out, she needs a rich husband and Rudi is the one she chooses. Only it takes longer than two weeks for Rudi to dump his fiancée and propose to her. In the weeks that she has been there, she finds that she loves Giulio, the postman with the small house and the donkey cart. But will she give up love for wealth.... Written by Tony Fontana <tony.fontana@spacebbs.com>

Plot Summary | Add Synopsis

Genres:

Comedy | Drama | Romance

Certificate:

Passed | See all certifications »

Parents Guide:

View content advisory »
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Details

Country:

USA

Language:

English

Release Date:

8 October 1937 (USA) See more »

Also Known As:

Once There Was a Lady See more »

Filming Locations:

Austria See more »

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Box Office

Budget:

$960,000 (estimated)
See more on IMDbPro »

Company Credits

Show more on IMDbPro »

Technical Specs

Runtime:

| (TV)

Sound Mix:

Mono (Western Electric Sound System)

Aspect Ratio:

1.37 : 1
See full technical specs »
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Did You Know?

Trivia

Three cast members in studio records/casting call lists did not appear or were not identifiable in the movie. These were (with their character names): Anna Demetrio (Signora Milani), George W. Jimenez (Signor Calla) and Abe Dinovitch (Yodeller). Child actor Bill Burrud is listed as a cast member in some contemporary newspapers, but he was not seen either. See more »

Quotes

Admiral Monti: Anne Vivaldi, that's it! It's been on the tip of my tongue all night.
Contessa di Meina: How cozy.
See more »

Crazy Credits

During the opening credits, a music box is shown playing a tune in the background. See more »

Connections

Referenced in Freddy's Nightmares: The Bride Wore Red (1988) See more »

Soundtracks

Who Wants Love?
(1937)
Music by Franz Waxman
Lyrics by Gus Kahn
Sung by Joan Crawford (uncredited) at the Cordellera Bar
Played throughout as part of the score
See more »

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User Reviews

A Dull Curiosity.
26 March 2004 | by tjonasgreenSee all my reviews

Despite the provocative title and the first few scenes, which suggest this might be an interesting variation on Shaw's "Pygmalion," we're actually back in Joan Crawford's MGM universe, where one suitor isn't enough if you can have two, and where Adrian can be counted on to provide a drop dead gown at regular intervals.

This airless, relentlessly phony picture did Crawford no favors. For a major star she is remarkably inexpressive. Her face, so strong, angular and meticulously made up, is striking enough to get all our attention, but this curiosity is never repaid. We search Joan's face looking for fleeting expressions, varying moods, complex emotions but we get only a single mask of anxiety. Crawford in this period seems incapable of shaping a performance or giving a character flesh, blood and heart -- she just sleepwalks from scene to scene looking as perfect and lifeless as a mannequin (coincidentally the title of her next film).

If glamor without rhyme, reason or variation is your idea of entertainment, you are welcome to it, but I thought THE BRIDE WORE RED was both strange and boring. By the way, the eponymous dress is kind of tacky but undeniably spectacular, and it sure looks red, even in black and white.


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