A Star Is Born (1937)
Adolphe Menjou: Oliver Niles
Oliver Niles : Now, I'm going to turn you over to our demon press agent, Libby. Don't let him frighten you. He has a heart of gold... only harder.
Matt Libby : That elopement thing is out; we're gonna have a wedding. Where are we going to have it?
Oliver Niles : The customary place, I believe, is a church.
Matt Libby : Nah! It's been done. This has gotta be something big... The beach! I can visualize it. The bridesmaids in bathing suits; twenty thousand Santa Monica school children spelling out the word "love"... but is it big enough?
Oliver Niles : [to Esther] All the experts seems to think that your type is a little mild for present day's taste. But I'd rather believe that tastes change, like eyebrows. And I think that also like eyebrows, tastes are going back to the natural.