The soap-operatic story follows the fortunes of three ambitious youngish people: Billy, secretary and then wife to an older zillionaire, whose death frees Billy to start up a Beverly Hills boutique ("Scruples") and to pursue the pretentious and manly but commercially woebegone film director Vito Orsini. Meanwhile, Valentine, a French would-be fashion designer, and Spider, a parking lot attendant/photographer/stud, struggle up the ladder, become buddies and put off a romance that seems inevitable despite their difference in height. After Valentine and Spider become Billy's employees, they team up to navigate a number of speed bumps on the road to happiness.
Did You Know?
Rare acting appearance by French chanteuse Genevieve, of Jack Paar and Merv Griffin TV shows. See more
When Dolly Moon and Billy take off in Dolly's car, Billy's hair is in a bun. In the next shot, her hair is down and flowing. Then it's up in a bun again. in the next shot, it is down again. See more
Followed by Scruples