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Beer (1985)

R | | Comedy | 30 August 1985 (USA)
An advertising firm, desperate to keep an account from a financially-ailing brewery, concocts a macho ad campaign centering on three losers who inadvertently prevent a robbery at a bar.


Patrick Kelly

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Cast overview, first billed only:
Loretta Swit ... B.D. Tucker
Rip Torn ... Buzz Beckerman
Kenneth Mars ... A.J. Norbecker
David Alan Grier ... Elliott Morrison
William Russ ... Merle Draggett
Saul Stein ... Frankie Falcone
Peter Michael Goetz ... Harley Feemer
David Wohl ... Stanley Dickler
Dick Shawn ... Talk Show Host
Renn Woods ... Mary Morrison (as Ren Woods)
A.C. Peterson ... Thief (as Alar Aedma)
William Mooney William Mooney ... Newscaster
Robert Wolberg Robert Wolberg ... Smythe
Gerald Vichi Gerald Vichi ... Bartender Freddie
Maurice Shrog Maurice Shrog ... Bartender Eddie


An advertising firm, desperate to keep an account from a financially-ailing brewery, concocts a macho ad campaign centering on three losers who inadvertently prevent a robbery at a bar. Written by Andrew Lenahan <alenahan@doubt.com>

Plot Summary | Add Synopsis




R | See all certifications »






Release Date:

30 August 1985 (USA) See more »

Also Known As:

The Selling of America See more »

Filming Locations:

Nevada, USA See more »

Company Credits

Production Co:

Orion Pictures See more »
Show more on IMDbPro »

Technical Specs




Aspect Ratio:

1.85 : 1
See full technical specs »

Did You Know?


Sandra Bernhard was fired and replaced by Loretta Swit. See more »


Elliott Morrison: [his son sees him Moonwalking in the living room] What'chu want, nigga?
Michael Morrison: Daddy!
[runs off, crying]
Elliott Morrison: Dad was just playing, son!
See more »


References Capricorn One (1978) See more »


When You Say Budweiser, You've Said It All
Composed by Steve Karmen
Published by Elsmere Music, Inc.
See more »

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User Reviews

Norbecker-The Beer of Kings
24 March 2013 | by Uriah43See all my reviews

"A. J. Norbecker" (Kenneth Mars) is the owner of a brewery which has seen its sales of "Norbecker" beer decrease to abysmal levels. He attributes this to the poor marketing firm that he has hired and gives them one more chance to revive his sales. The advertising firm turns to "B.D. Tucker" (Loretta Swit) in a desperate attempt to keep the multi-million dollar account. As luck would have it, she and a veteran director named "Buzz Beckermann" (Rip Torn) go to a seedy bar and witness a robbery attempt which is accidentally stopped by three men: "Elliott Morrison" (David Alan Grier), "Merle Draggett" (William Russ) and "Frankie Falcone" (Saul Stein) who are nursing their beers while mulling over their bad fortunes. Because she needs something fantastic for a commercial, she uses some creativity and casts all three as heroes who prevented the robbery because it interfered with their drinking Norbecker Beer. This causes a sensation within the beer drinking world which feeds on itself and rapidly takes a life of its own. At any rate, the humor is okay but there is some sexual innuendo involved as well as some politically incorrect jabs at certain groups. Overall, the acting is adequate except for Loretta Swit who looks nice and probably gives a better-than-average performance. An average comedy all things considered.

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