The first batch of Marvel stories will be available today on Yarn, which reaches millions of primarily young users with Mammoth’s new-tech storytelling approach, which the company frames as “interactive multimedia micro-entertainment.”
The upshot of that terminology: Marvel fans with Yarn will get the consumer experience of engaging their favorite Marvel characters from film and television through their mobile device with phone texts and an interactive narrative. That narrative is rooted in the illusion that the Yarn user is personally interacting with the heroes.
Yarn has become a dominant destination in widening field of mobile storytelling, with more than 100 million stories read to date. Yarn is popular among Millennials (18-
Now we know. According to Variety, Blumberg has been working since February as the Chief Content Officer of Mammoth Media, a mobile media company that has launched multiple apps aimed at Gen Z consumers.
As Mammoth's Cco, Blumberg will oversee the company's content operations, which will be spread across multiple platforms. Mammoth's Wishbone app is based around polls, while its Yarn app is one of several up-and-coming apps that features "chat stories" -- fast-paced narratives that are displayed as message threads.
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This truly global family adventure features an all-star voice cast, including Emily Watson (On Chesil Beach), Jason Isaacs (The Death of Stalin), Nick Frost (The Huntsman: Winter’s War), Jessica Brown Findlay (Downton Abbey), Celia Imrie (Bridget Jones’s Diary) and Catherine Tate (Doctor Who).
Based on David Safier’s best-selling novel, Monster Family follows the very much unhappy Wishbone clan, Frank, Emma and their kids Max and Fay – under pressure and constantly at each other’s throats.
When they are cursed by an evil witch and transformed into their own monstrous party costumes, they must pull together to battle real-life beasts; reverse the curse; and prove that even a vampire, a mummy,
Only this time, the Jack Russell terrier's adventures go decidedly darker. We definitely didn't ever expect Wishbone to provide more kid friendly dramatizations of books by authors who are a bit darker than Charles Dickens or Mark Twain. Although we do admit that we'd be interested in seeing an entire episode of "The Road" with Wishbone.
But really, why not a real reboot of Wishbone starring Uggie? Make it happen, Hollywood.
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