This weekend’s openers did not look like standouts on paper. But two star vehicles, Tyler Perry
’s “Boo! A Madea Halloween” (Lionsgate) and Tom Cruise
’s “Jack Reacher
: Never Look Back” (Paramount), both exceeded their expected $20 million openings. The reason? They gave moviegoers, who may be feeling a tad rattled during this tempestuous election season, something familiar and safe.
Add in the middling “Ouija: Origin of Evil
” (Universal) and the flop “Keeping Up With the Joneses
” (20th Century Fox) and the unusually heavy release schedule (before the must-to-avoid Halloween weekend) reversed recent sliding gross totals. Temporary? We’ll see. But it’s better news for sure.
The Top Ten
1. Boo! A Madea Halloween (Lionsgate) New – Cinemascore: A; Metacritic: 34; Est. budget: $20 million
$27,600,000 in 2,260 theaters; PTA (per theater average): $12,212; Cumulative: $27,600,000
2. Jack Reacher
: Never Look Back (Paramount) New – Cinemascore: B+; Metacritic: 47 ; Est. budget: $60 million
$23,000,000 in 3,780 theaters; PTA: $6,085; Cumulative: $23,000,000
3. Ouija: Origin of Evil