Sony Pictures Television
is folding the Crackle Latin America subscription VOD service, which has 400,000 subscribers across 17 countries, after concluding the business isn’t economically viable.
Crackle Latin America first launched in April 2012 as an ad-supported streaming service — like the U.S. version of Crackle — before switching in 2016 to a subscription video-on-demand model, distributed through pay-tv partners. Crackle Latin America will shut down effective April 30, 2019, the result of Sony Pictures
’ company-wide strategic review of its portfolio to prune underperforming divisions.
“After much consideration, we have decided that Crackle Latin America is not sustainable in the present highly competitive local environment,” Keith Le Goy
, Sony Pictures’ president of worldwide TV distribution, wrote in a memo to staff Thursday, a copy of which was obtained by Variety
With the shutdown, 17 employees will be let go. Crackle Latin America has been operated out of Miami with staff spread across offices in L.A., Mexico,