A two-star review from The Guardian (that's just one star per twin) is hiding in this new poster for Tom Hardy
's Kray twins biopic Legend
, and you've got two seconds to spot it.
The incident was first brought to light by the alarmed Guardian reviewer himself, Benjamin Lee
, who tweeted this:
Incredible way of making my two star review seem like I didn't hate the film pic.twitter.com/zvOyIxHQ3h
— Benjamin Lee
(@benfraserlee) September 8, 2015
A tip of the cap to Legend
's marketing team, then, for turning an unfortunate critical assessment into a social media phenomenon.
Lighting up Twitter like it's the second coming of Keyboard Cat, the internet has been snorting into its collective flat whites this morning over this cinematic subterfuge, but it's not the first time it's happened.
Here, for Chris Morris
's Four Lions
, any instance of the word "funny" was used, which really emphasised something: the film's funny.