Teenagers in America number more than 30 million and command over 150 billion dollars in disposable income. They are exposed to over 3000 advertising messages in an average day. In contrast to adults, teenagers respond to whatever is "cool", as determined by the trend-setters of the moment. This documentary examines how businesses seek the ever-elusive "cool" and use it to sell products to teens. Alas, once corporations find cool, it soon ceases to be so; this means marketers are forever searching for new products and strategies to capture the attention of their target audience. This documentary also looks at how real life and TV life are blurring together, acting like a feedback loop to push popular teen culture towards more violent and sexual behaviors.
Did You Know?
In bringing teen sexual content to what had always been network TV's 8:00 o'clock family hour, Dawson's Creek and the WB made the headlines. However reluctantly, they had raised the sexual stakes even further. What would teens come to expect from TV now? Who would top Dawson's? MTV, that's who, by launching a new nighttime soap unambiguously entitled Undressed. Dispensing with plot almost completely, its quick-cut, channel-surf-resistant vignettes draw their characters so thinly they nearly ...
Lonely Swedish (The Bum Bum Song)
Written and Performed by Tom Green See more