6.4/10
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243 user 247 critic

Be Kind Rewind (2008)

PG-13 | | Comedy | 22 February 2008 (USA)
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Two bumbling store clerks inadvertently erase the footage from all of the tapes in their video rental store. In order to keep the business running, they re-shoot every film in the store with their own camera, with a budget of zero dollars.

Director:

Michel Gondry

Writer:

Michel Gondry
4 nominations. See more awards »

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Cast

Cast overview, first billed only:
Jack Black ... Jerry
Yasiin Bey ... Mike (as Mos Def)
Danny Glover ... Mr. Fletcher
Mia Farrow ... Miss Falewicz
Melonie Diaz ... Alma
Irv Gooch Irv Gooch ... Wilson
Chandler Parker ... Craig
Arjay Smith ... Manny
Quinton Aaron ... Q
Gio Perez Gio Perez ... Randy
Basia Rosas Basia Rosas ... Andrea
Tomasz Soltys Tomasz Soltys ... Carl
Marcus Carl Franklin ... Kid 1
Blake Hightower ... Kid 2
Amir Ali Said Amir Ali Said ... Kid 3
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Storyline

In Passaic, NJ, Elroy Fletcher runs a video store in a condemned building he claims was the birthplace of Fats Waller. Fletcher goes on a Waller centennial trip, leaving his foster son Mike in charge of the store. Mike's peculiar friend Jerry tries to sabotage a power station and nearly electrocutes himself, getting magnetized in the process. He inadvertently erases every tape in the store. Mike and Jerry hatch an plan to hide the disaster by making a homemade "Ghostbusters" to rent to a woman whom Fletcher will be phoning to check on them. Soon, with help, their homemade versions of films develop a cult following. Will this new business save the store and the building? What about Fats? Written by <jhailey@hotmail.com>

Plot Summary | Plot Synopsis

Taglines:

Sometimes the best movies are the ones we make up. See more »

Genres:

Comedy

Motion Picture Rating (MPAA)

Rated PG-13 for some sexual references | See all certifications »

Parents Guide:

View content advisory »
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Details

Country:

UK | France | USA

Language:

English

Release Date:

22 February 2008 (USA) See more »

Also Known As:

Rebobinados See more »

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Box Office

Budget:

$20,000,000 (estimated)

Opening Weekend:

£1,388,146 (United Kingdom), 24 February 2008, Limited Release

Opening Weekend USA:

$4,050,655, 24 February 2008, Wide Release

Gross USA:

$11,169,531, 27 April 2008
See more on IMDbPro »

Company Credits

Show more on IMDbPro »

Technical Specs

Runtime:

Sound Mix:

DTS | SDDS | Dolby Digital

Color:

Color

Aspect Ratio:

2.35 : 1
See full technical specs »
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Did You Know?

Trivia

Michel Gondry insisted on using the inhabitants of Passaic, New Jersey, where the film was shot, and is set, as extras, and some as prominent actors throughout the film. The scene where the inhabitants get to see "Fats Waller was Born in Passaic" (the biopic, and only non-Sweded production) playing on the video store window, actually featured the inhabitants watching the movie they had worked long and hard on, for the very first time. See more »

Goofs

When Jerry approaches the crowded video store in his makeshift Robocop costume, the shot drifts down unveiling a camera shadow. See more »

Quotes

Jerry: My brain's been paranized!
See more »

Connections

References Josie and the Pussycats (2001) See more »

Soundtracks

Ghostbusters
Written and Performed by Ray Parker Jr.
(c) 1984 Radiola Music/EMI Golden Torch Music Corp
Courtesy of EMI Music Publishing France
Courtesy of Columbia Pictures and Arista Records, Inc.
Under license from Sony Pictures Music Group
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Frequently Asked Questions

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User Reviews

The Purple Rose of Passaic

Michel Gondry's new film is NO "Eternal Sunshine of the Spotless Mind", but it's better than "The Science of Sleep" and doesn't deserve the negative reviews it's been getting. Without Charlie Kaufman writing, Gondry's script might be a little less original, but his visual creativity (no one else knows how to make art out of cardboard boxes like him!) and passion for his story makes "Be Kind Rewind" some kind of special.

Mos Def and Jack Black work at Danny Glover's video store and, after Black gets "magnetized", he unintentionally turns every tape in the store blank. They have the brilliant idea of remaking the customers' favorite movies (from "Driving Miss Daisy" to "Last Tango in Paris"), and they suddenly become the local sensation. Some moments are very funny, others not so much, but this is not supposed to be a Farrelly Bros. kind of flick. With a simple but very compelling idea, Gondry created a story about people's love for movies, the sense of community, the compulsion for memories, the oblivion of old-time artists (the Fats Waller subplot) and old-fashioned technology (should Glover finally adhere to DVDs?). Gondry said in an interview: "I am not against modern things. I use technology, but what I am against is when the technology creates a system that makes you believe you need to use it". I couldn't agree more. By the end, even though not being a masterpiece like "Eternal Sunshine", "Be Kind Rewind" leaves you with the bittersweet feeling of other movies about our love for film-making, more notably "The Purple Rose of Cairo" (by the way, Mia Farrow plays the video store's most loyal customer) and "Cinema Paradiso". Definitely worth seeing. 8/10.


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