Ad-supported Ott service Pluto TV is already available in the U.K., but the My5 deal widens its distribution. It also bulks up My5 at a time when traditional broadcasters are keen to bulk up their on-demand offerings in the face of fierce competition from the streamers. My5 has a raft Channel 5 shows and the broadcaster has been adding third-party content as it beefs up the service.
Pluto TV Drama, Pluto TV Movies and Pluto TV Food hit My5 on Thursday. The foodie service has shows including Gordon Ramsay’s “The F Word” and “Kitchen Nightmares,” and the drama channel Tom Hardy series “Flood” among others. Bruce Willis film “The Assassination” and Kate Beckinsale starrer “Nothing But the Truth” are among the titles on the movie offering.