When Rich, Pan, Gloria and their ranch hands arrived in Vanderhoof with their herd and learned that they were only going to get 3¢ per pound - far less than the 5 or 6¢ they need to break even or the 8¢ they were expecting - Rich, Pan and Gloria, with Ed tagging along, decide instead to take the herd to Vancouver themselves to eliminate the middleman. When they arrive in Vancouver, they learn that there too they are only being offered 3¢ since the Canadian government has placed an export embargo on beef so that all product raised will go to feed the Canadian enlisted. Not only will that price not allow the ranch to survive, but their New York syndicate, who have been carrying them on an expected return, may want their investment back. Rich and Gloria, who are staying with Gloria's wealthy and connected parents Roy and Kate McIntosh, argue on using Roy's connections and Roy himself (which he offers) as possible new investors. Rich neither wants to take advantage of family or kowtow to ...