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No (2012)

R | | Drama | 9 August 2012 (Chile)
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2:01 | Trailer
An ad executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum.

Director:

Pablo Larraín

Writers:

Pedro Peirano (screenplay), Antonio Skármeta (play)
Nominated for 1 Oscar. Another 13 wins & 17 nominations. See more awards »

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Cast

Cast overview, first billed only:
Gael García Bernal ... René Saavedra
Alfredo Castro ... Lucho Guzmán
Luis Gnecco ... José Tomás Urrutia
Néstor Cantillana ... Fernando
Antonia Zegers ... Verónica Carvajal
Marcial Tagle Marcial Tagle ... Alberto Arancibia
Pascal Montero Pascal Montero ... Simón Saavedra
Jaime Vadell Jaime Vadell ... Minister Fernández
Elsa Poblete ... Carmen
Diego Muñoz Diego Muñoz ... Carlos
Roberto Farías Roberto Farías ... Marcelo
Sergio Hernández Sergio Hernández ... Militar
Manuela Oyarzún Manuela Oyarzún ... Sandra
Paloma Moreno Paloma Moreno ... Fran
César Caillet ... Cliente
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Storyline

Military dictator Augusto Pinochet calls for a referendum to decide his permanence in power in 1988, the leaders of the opposition persuade a young daring advertising executive - René Saavedra - to head their campaign. With limited resources and under the constant scrutiny of the despot's watchmen, Saavedra and his team conceive of a bold plan to win the election and free their country from oppression. Written by FICV

Plot Summary | Add Synopsis

Taglines:

Adiós, Mr. Pinochet. See more »

Genres:

Drama

Motion Picture Rating (MPAA)

Rated R for language | See all certifications »

Parents Guide:

View content advisory »
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Details

Country:

Chile | France | Mexico | USA

Language:

Spanish

Release Date:

9 August 2012 (Chile) See more »

Also Known As:

No See more »

Filming Locations:

Santiago, Chile See more »

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Box Office

Opening Weekend USA:

$71,742, 17 February 2013

Gross USA:

$2,343,664

Cumulative Worldwide Gross:

$7,699,095
See more on IMDbPro »

Company Credits

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Technical Specs

Runtime:

Sound Mix:

Dolby Digital

Aspect Ratio:

1.40 : 1
See full technical specs »
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Did You Know?

Trivia

René Saavedra, Gael García Bernal's character, was a composite of two people on the NO campaign team: José Manuel Salcedo and Enrique García. They both make appearances in the film, but the twist is that they're playing Pinochet supporters: Salcedo is seen at the censor's office, sneaking the NO video to the YES campaign. Enrique García appears with the YES advisers around the table in the meeting room. See more »

Goofs

[All goofs for this title are spoilers.] See more »

Quotes

José Tomás Urrutia: [addressing the party representatives for the No campaign] We all understand that obviously your pain is present, the pain of all of those involved has to be present...
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Connections

Referenced in 77 Heartbreaks (2017) See more »

Soundtracks

Vuelvo
Written by Patricio Manns & Horacio Salinas
Performed by Inti-Illimani Histórico
See more »

Frequently Asked Questions

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User Reviews

 
NO does a great deal to make the words and discourse behind an election sound very exciting
13 February 2013 | by ravechildglasgowSee all my reviews

NO is the story of the advertising campaign surrounding the 1988 referendum that was supposed to "elect" General Pinochet to another eight years of dictatorship in Chile, win or lose.

Pinochet's government were an arrogant bunch; 15 years of dictatorship will do that to you, to the point that the election was largely seen as a farcical exercise merely to validate his rule.

So, the fact that this election campaign won a seemingly un-winnable election and validate real democracy in that it began the end of Pinochet's rule is still a pretty incredible turn of events.

The film itself tells the story of Rene Saavedra (Gael García Bernal) an in demand advertiser with a troubled home life who spearheads the NO campaign by putting a positive, consumerist spin on it with plenty of humour to be had... www.ravechild.co.uk


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