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Killing Us Softly 4: Advertising's Image of Women (2010)

Jean Kilbourne discusses the representation of women in advertisements.

Director:

Sut Jhally

Writer:

Jean Kilbourne
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An examination of the various sexist elements in modern advertising.

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Jean Kilbourne ... Herself
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Jean Kilbourne discusses the representation of women in advertisements.

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Country:

USA

Language:

English

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2010 (USA) See more »

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Follows Killing Us Softly (1979) See more »

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A Dose of Common Sense
13 March 2014 | by roedygSee all my reviews

This is short documentary, only 45 minutes. It consists of Jean Kilbourne delivering a lecture with slides.

She has done this many times. She is organised and clear. Every point she makes she emphasises with real world examples of ads from magazines. With those example, there is no way anyone could contradict her.

She is not shrill. She is not detached. She just just exudes common sense.

I have not paid much attention to magazine ads for about 30 years. I was shocked how blatantly pornographic and violent they have become.

Companies make money by making people feel bad about themselves. The catch is, this is driving some young women to suicide.

The movie also discussed how pornography sometimes really screws up young males, to the point they can't have sex with real humans.

It also shows how makeup and photoshopping create models completely unlike the original models. Cindy Crawford says she wishes she actually looked like the photo covers of her.


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