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The Business 

O Negócio (original title)
Karin, Magali and Luna are three call girls, who decide to apply some marketing knowledge on the world's oldest profession.
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7 wins & 3 nominations. See more awards »


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Series cast summary:
Rafaela Mandelli ...  Karin / ... 38 episodes, 2013-2018
Juliana Schalch ...  Luna / ... 38 episodes, 2013-2018
Michelle Batista ...  Magali Becker / ... 38 episodes, 2013-2018
Eduardo Semerjian Eduardo Semerjian ...  César 36 episodes, 2013-2018
Gabriel Godoy ...  Oscar 29 episodes, 2013-2018
Guilherme Weber ...  Ariel Vidal 29 episodes, 2013-2018
João Gabriel Vasconcellos ...  Augusto 26 episodes, 2013-2016
Aline Jones Aline Jones ...  Mia 24 episodes, 2016-2018
João Côrtes João Côrtes ...  Eric 21 episodes, 2016-2018
Einat Falbel ...  Sonia Lemos (Secretária) / ... 19 episodes, 2013-2014
Johnnas Oliva ...  Yuri 18 episodes, 2013-2014
Kauê Telloli Kauê Telloli ...  Zanini / ... 16 episodes, 2014-2018
Cris Bonna Cris Bonna ...  Mãe Luna 16 episodes, 2013-2018


Marketing is the soul of any business. When Karin finds her career is at a crossroads, she joins forces with Luna and Magali to make big changes in their chosen profession. These three women decided to go into the oldest profession in the world while benefiting from modern marketing. They become escorts, who are ready to act like business women. The series THE BUSINESS describes how Karin swaps her old manager for two stunning female partners and sets out to build up her own substantial clientele. After all, every man is a potential customer. Using the same market tools as the major companies, the girls decide to take the marketing expression "Change desire into necessity" very seriously. In order to do this, they will apply various strategies, from making alliances with bridal stores to offer their services in bachelor parties, to deliver vouchers at airports to ease the discomfort of those experiencing delays in their flights. Their objective will be to ensure the loyalty of an ... Written by HBO Latin America

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Comedy | Drama


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Release Date:

18 August 2013 (Brazil) See more »

Also Known As:

El Negocio See more »

Filming Locations:

São Paulo, São Paulo, Brazil

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Technical Specs



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Did You Know?


Zanini is drinking grappa always from the same shape of glass wherever he is, either at home or in the bar he is regular. See more »

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User Reviews

Surprisingly good show
2 September 2013 | by mplazaSee all my reviews

The three chapters shown so far of this series on HBO's Latin American satellite and cable TV signals (I live in Venezuela) are surprisingly good. Tasteful, with a very high degree of quality, production-wise, it has nothing to envy from productions made in the USA, Canada, the EU or Australia. With very young actresses that play their roles with ease, self confidence and even impudence, it is a very fine exponent of that very difficult discipline that is a comedy that makes you smile instead of making you laugh out loud, which is of course a lot easier to achieve. To just make you smile and admire the writer's cleverness and wit you need a very competent team back stage and these Brazilians undoubtedly have scored a remarkable hit in that sense. Let's hope forthcoming instalments keep this high quality level, but in any case it deserves wide viewing.

Checking the rating demographics on the IMDb website I was rather surprised to find that women tend to give the series higher marks than men. What that may imply is unclear but interesting none the less ...

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