The inspirational tale of the grandfathers of fitness as we now know it, Joe and Ben Weider. Facing anti-Semitism and extreme poverty, the brothers beat all odds to build an empire and inspire future generations.
Brothers Joe and Ben Weider were the architects of muscle. Against all odds, they launched an empire. Along the way they discovered Arnold Schwarzenegger, inspired female empowerment, championed diversity, and started a movement that changed the world.Written by
Steve Lee Jones