Stand Up To Cancer (SU2C), Mastercard
and Marvel Studios
’ Avengers: Endgame announced today that they are teaming up to take down one of the biggest villains of all, cancer, with an impactful new Public Service Announcement scheduled to launch in April.
The PSA campaign features Marvel Studios’ Avengers: Endgame Super Heroes alongside real-life heroes: cancer survivors. The two global brands are collaborating to raise awareness for SU2C to help all patients become long-term survivors. The PSA will come to life across print, TV, radio, digital and out-of-home networks, aligning with the premiere of Marvel Studios’ Avengers: Endgame
in theaters April 26, 2019.
The new PSA is the latest collaboration between SU2C and Mastercard, marking Mastercard’s 10th year as a supporter of SU2C. To date, Mastercard has donated more than $45 million to SU2C’s collaborative cancer research programs, providing invaluable support for research leading to five Fda
approvals for new cancer therapies.