And this is a bad story! From the first few minute intro your heart sinks as you hear one damn cliche after another.
No thanks! Everyone involved should have stuck to a short! Or admitted that they didn't know what they were doing, and befriended someone capable of creating a story more sophisticated than what a tween could write.
Compare with the movie 9, also visually innovative, but at least the story wasn't awful from the first minute. Or compare with the Aardman movies (or Pixar), where the every bit as much effort goes into the story as into the visuals.