The song's music video is part of a one-hour film with the same title as its parent album, which originally aired on HBO and was also included with the purchase of the album itself. The Jonas Åkerlund directed video features Beyoncé destroying multiple cars and security cameras using a baseball bat. The video is often compared by critics to that of Janet Jackson video Son Of A Gun. According to Mashable, Knowles also makes reference of Oshun, a Yoruba goddess of water, fertility, love, sensuality.
Did You Know?
"Hold Up" is part of the set list of the The Formation World Tour with the first performance taking place in Miami at the Marlins Park on April 27, 2016. See more