I parted ways with an editor of my once, terrific guy. I had to let him go. Under his stewardship, sometimes the paper criticised the government, sometimes it praised the government, and I sad, "Wait, this is confusing. Which side are you on?" He says to me, "The side of truth. And truth is uneven, unpredictable." And I went, "Wait, no, no, no, wait a minute! No that is not the truth. It's a brand of truth, it's a brand elite intellectuals like to buy." Now, if we were selling to those folks, ...